Web 2.0: A Strategy Guide
Amy Shuen
O’Reilly Media, 266 pp.
ISBN: 978-0596529963
Reviewed by Brandon Ching

Some say that imitation is the sincerest form of flattery. If that is indeed the case, then Amy Shuen has written an informative guideline for all of us to flatter the likes of Google, Flickr, Amazon, and Facebook. In Web 2.0: A Strategy Guide, Shuen analyzes the Web 2.0 movement by deconstructing the strategies used by successful web companies large and small; then explains the how and why of their success through Web 2.0 principles. Read the rest of this entry »

Tags: Book Review, social networking, strategy, web 2.0